This is the time of year that I spend a lot of time thinking and planning for my business. I’ve been working with my coach, reading some books, listening to speakers and really trying to figure out the secret sauce of success. One book that I strongly recommend is Finish- Give Yourself the Gift of Done by Jon Acuff. He takes the premise that the obstacle to not meeting goals isn’t laziness but perfectionism. My copy of the book is almost entirely highlighted. He’s witty and funny writer, so it’s an easy read. It’s probably the best self-help book I read in 2018.
The Hunter was gone last week hunting and he asked me how we were doing. I realized that when I am distracted and anxious about work, it translates to aloof and distant in our relationship. I need to work on that. I have moments right now of being happily optimistic about 2018 and completely terrified because once again I am facing an empty bank account in about 3-4 months. I’ll have to tap into my 401k again and that’s no fun.
My pipeline for 2018 is a small dribble of non-committal clients and one difficult project. I know what I need to achieve and I am hoping that my roadmap is accurate. I have an interesting predicament that I have been discussing with my biz coach. My target audience now includes millennials and young GenXers — that’s fine because I get along well with them. The problem is the old methods of business development don’t work with them. That’s part of my secret sauce quandary. I am slowly figuring out that answer and have some solutions that I’ll be trying in 2018, but the best solutions involve a lot of time and some $$$ and both of those resources are limited for experimentation. But hey, you have to spend $$ to make $$$.